Artist Payments: Includes stories for Nix comics, contract work mostly consisting of cartoons for the Columbus Alive’s Sketch in City, posters and advertising pieces and royalties from sales or for use of creator owned material.
Printing/Production: Includes comics as well as swag such as t-shirts/posters. Sadly, my current deal with a local printer has expired and they have told me that their prices will more than double in 2015. I need to talk them down or find someone new.
Marketing/Ads: Not including events, cons and fairs, I really skimped on ads and marketing this year. Sales of back stock was a little down, but not a whole lot. This is an area that requires some thought in coming years. Ideally my marketing budget should be on par with the amounts I spend of production. It’s just hard to find advertising that’s actually worth the investment at my current level of distribution.
Event and Table Fees: Includes a couple of items that zero each other out like the $300 for Independents Day container store, which other creators chipped in on and the $440 in ticket sales that I passed directly to Wreckless Eric for the fan appreciation show. Otehrwise pretty staright forward.
Sales Tax: I was waaaaay late paying my sales tax for the second half of 2013 and they dinged me with a pretty drastic fee. I can’t believe I ditzed that!
Miscellaneous Merch: It’s become clear to me that to break even on this comic business, I’m going to have to start selling merchandise that is peripheral: Records, comics and crafty projects like the hand-bound Nix Comics editions and custom picture sleeves. Not included, using a gift card from Amazon I purchased a small portable record player to lug around to shows. Great purchase! It was an excellent visual cue to attendees at Genghis Con as to what Nix Comics is all about.
Notes on Revenue:
Retail Sales: Includes all merchandise sold through the Nix website with shipping fees included and sales at shows/events.
Wholesale Orders: A little down from last year, thanks in part to a lot of stores having a rough go of it early in 2014.
Kickstarter Revenue: This is a net number including transaction fees from Kickstarter and Amazon payments. It should ideally be divided up between retail sales, subscriptions, Adverting sales, art sales, etc. but I’m feeling a little lazy.
Comic Ads: Back Cover ads purchased by Lost weekend and Mug and Brush Barbershop. Thanks guys!
Pre-Orders and Subscriptions: Seems low but it’s actually a little deceptive, as there were some 2014 subscription sales in late 2013 and some mixed in with Kickstarter revenue. All told Nix had 52 subscribers in 2014.
Contract Work: Mostly consists of money received from the Columbus Alive for editing and curating the Sketch in the City series, but also includes a couple of small advertising gigs. More than half of this money went to the artist who collaborated with me on both types of projects.
Event Fees Charged and Sponsorships: Includes tickets sold for the Wreckless Eric show, the shared expenses of the Independents Day container store, Table fees for events that I’ve personally run, and SPACE’s annual sponsorship of the Indie Comics Fair.